Subaru is adding wireless connectivity to the 2011 Outback as an option, providing mobile Internet via a 3G network. The system by Autonet Mobile will cost $499, plus a $35 activation fee and a one-year agreement at $29 a month. The first three months are free. The WiFi service will enable download speeds from 400 kps to 1.2 mbps, even with the car in motion.
The WiFi service will enable passengers to operate up to 10 connected devices at the same time. A possible use would be to stream Internet music, without using a smartphone. In addition, it has a 150-foot reach, adding appeal for beach parties, camping, and sports arena tailgating.
Of course, the increasingly ubiquitous smartphone may be the best argument against this system. Given the cost, most consumers could upgrade a regular cell phone and service plan for about the same price, then use the smartphone for travel-related functions like GPS navigation, traffic, and weather. Plus, the smartphone could be used away from the car, as well. The reception for both would be limited by cell-tower availability, meaning neither would provide connectivity in a deep "outback" adventure.
There are likely clever applications for this service, but for the average customer, it would be worth thinking through the cost and limitations.
The 2011 Subaru Outback will start at $22,995--the same price as the 2010 model.
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